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The Writer's Touch

Consumer Ads

John C. Harrison

We live in a world of advertising. Everywhere we look, there's someone waving, gesturing, yelling "Here. Over here. Look at me!" It's no better on the Net. Half our e-mail is spam, and Web sites have so many banners that it all looks like a perennial Fourth of July.

How do you get heard above the noise? The answer is to keep it simple, give it personality, say something worth reading, and leave before your welcome runs out.











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