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The Writer's Touch

Brochures

John C. Harrison


I've written brochures on everything from charter airlines, marine surveyors, and printing companies to national parks, reading programs, statistical software, and computers. Some are lush, 4-color pieces for large corporations. Others are simple, two-sided letterfolds for those who have to stay within a small budget.

No matter what the project, the process is always the same - ask loads of questions, define audiences, clarify objectives - and only then start looking for a creative approach that gives the client the most impact for the dollar.

Examples:

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