The Writer's Touch

Experience

COPYWRITING
For the first 12 years of my writing career, I worked as a full time copywriter with small and medium-sized agencies in San Francisco and Palo Alto:

Staff ad agency experience

  • Hal Lawrence Advertising, Palo Alto
  • Richard T. Clarke Advertising, San Francisco
  • Meltzer, Aron & Lemen, San Francisco
  • Erwin Wasey, Ruthrauff & Ryan, San Francisco

Since then, I've freelanced for corporations, agencies, design firms, film and video producers, and Web designers throughout the Bay Area.

As a copywriter, here's what I write

Past and present clients
As an agency copywriter, I produced lively, compelling copy for a wide range of clients. These included Friden Business Machines, Golden West Savings, Marineworld/Africa USA, GTE Sylvania, Handlery Hotels, Reading Dynamics, and even a bouquet of newspaper ads for Podesta Baldocci Florists. As a freelancer, my client list has been equally diverse.

SCRIPTWRITING
As a freelance writer in collaboration with various production companies and A/V departments, I have written scripts for over 65 corporate films, videos, and multi-image shows. Clients have included Apple Computer, Oracle, Pacific Bell, Litton Industries, Thai Airways, Kaiser Aluminum, Shaklee, Levi Strauss, Black & Decker, Clorox, Sun-Maid Raisins, Boise Cascade, American President Lines, Northern California Transplant Bank, and Chevron.

CORPORATE TRAINING
Working with Zenger-Miller (now AchieveGlobal), a national training and consulting organization, I have written custom training material for American President Companies, Volkswagen, Mobile Pipeline Company, and American Express.

BOOKS, ARTICLES, AND NEWSLETTERS
I've written three books and various articles for clients and on subjects of my own choosing. I also write and/or produce newsletters.

TEACHING
For several years I taught "Advertising Copywriting for Designers" and "Understanding and Using the Creative Process" through the Design Certificate Program at the University of Santa Cruz Extension, Cupertino campus. I'm also president of ProToasties, a Toastmaster chapter in San Mateo that is oriented toward people who speak professionally.

EDUCATION
I graduated with a B.A. in English from Dartmouth College and completed extensive graduate work at San Francisco State College in Language Arts.

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